We heart London, which is why we’re so excited to have just won two awards for our new London stores in Covent Garden. Our first European stores have been recognised by the Retail Design Institute with “An Outstanding Merit award for Temporary / Common Area Retail” and “An Innovation Award for Visual Merchandising.”
Visual storytelling is at the heart of both stores, with the Hej London Pop Up filled with installations that encourage curiosity and exploration. Acclaimed British artist Lydia Shirreff has created 3D paper installations, so you can take a closer look at some of our most iconic items; from our 365 Journal to our Cute Diary. Watch our video to see more from our Hej London Pop Up store.
Meanwhile our James Street permanent is the perfect place to discover our latest collections in a fun and beautifully Swedish way. Join us in store to explore the latest design trends, with beautiful stationery and gifts that help you dream, do, enjoy and share.
We’d love to see you in Covent Garden soon. Don’t forget that our Hej London Pop Up closes in May, so be sure to visit us there before then or at James Street anytime!